• As they say, competition is healthy... but a double helping of brand Gino?

As they say, competition is healthy... but a double helping of brand Gino?

10 July 2017 by Neil Sowerby

THIS is how Gino d’Acampo – My Restaurant in the Corn Exchange looks. Will its diner doppleganger, due to open across Exchange Square in the revamped Next come November look exactly the same… or perhaps enshrine even more pouty pictures of the heartthrob Italian chef? You know what he looks like we'll leave a portrait out! 

Amazing but true, genial Gino has signed a deal with the retail giant to open restaurants in their stores across the UK. First up is a Gino – My Retail Park venue in Hull, then it’s the Arndale branch’s turn under two years since that original opening – two years ago and 50 metres away – in collaboration with the Individual Restaurant group.

A D’Acampo spokesperson plays a straight bat: “Gino d’Acampo not only serves great Italian food, his price points are accessible to all, which is a great fit for Next.”

Well, that store’s skinny lines haven’t always been a great fit for the burgeoning ToM waistline and all that in-house pasta isn’t going to help.



Close