BRAZILIAN churrascaria’-style meat restaurant Fazenda is putting itself on the map thanks to some clever marketing spin – creating a spoof tram route plan highlighting its menu strengths. It's what PR companies get paid to come up with in quiet times.
‘Meatrolink’ displays the 15 different cuts of beef, chicken, lamb and pork that are on offer, including fillet, rib eye and sirloin, alongside its signature, the cap of rump or ‘picanha’, the main cut in Brazil. Its buffet-style buffet bar, puddings and excellent wine offering also get their own coloured lines on the map.
I think the subliminal message is “This is a destination restaurant”. Here is what Taste of Manchester made of the glamorous addition to Spinningfields – Just the ticket.
Fazienda, The Avenue, Spinningfields, Manchester, M3 3AP. 0161 834 1219. www.fazenda.co.uk