• Where there’s a Will there’s a chance to add some craft to beer expertise

Where there’s a Will there’s a chance to add some craft to beer expertise

12 April 2018 by Neil Sowerby

CHOICES, choices – we’re awash with craft beer, yet the knowledge behind the bar doesn’t always reach the top of the glass. That could be about to change.

Leading beer distributors Cave Direct North are aiming to improve that service expertise  by launching a new Beer Training School for their customers’ bars and restaurants. 

The full course will teach candidates over four days everything they need to know about beer in terms of product, dispense and consumer engagement. 

The basic single day Bronze course is free and covers beer history, understanding of ingredients, brewing processes, styles, how to taste plus storage and serving. After which participant can decide whether to progress to more advance Silver and Gold levels. ToM presumes along this rigorous route some ‘educational’ samples get supped.

Cave Direct North director Will Evans (pictured) told us: "I've lived in Manchester for several years and have always been blown away by the wealth of knowledge and passion for learning within bartending here and across the region. They've been supported by a depth of tuition from numerous independent spirit brands, multinational companies and niche spirit wholesalers, but there just isn't that support there on beer yet. 

“Our fundamental aim at Cave Direct is to grow and expand craft beer by not only growing our business but that of our direct customers too. As far as I'm aware, we will be the first independent craft wholesaler to offer such a service." 

Once launched in Manchester Cave Direct plans to roll it out over all distribution hubs across the country in London, Kent, Newcastle, and Bristol. 

Cave Direct North, 101 Northwestern Street, M12 1JG. 0161 272 7856.