• FOR THE LOVE OF BEER: Manchester Camerata joins forces with Cloudwater Brewery

FOR THE LOVE OF BEER: Manchester Camerata joins forces with Cloudwater Brewery

14 June 2024 by Rhiannon Ingle

Manchester Camerata is set to celebrate its new 24/25 Season at a public party for all on Friday June 21st when it joins forces with Cloudwater Brewery for the very first time to launch their unique collaborative brew – 'Support Your Local Orchestra'. 

United in their mutual love for innovation, community and music, and their equally relentless pursuit of elevating quality – both Manchester Camerata and Cloudwater make the perfect team, coming together to create this unique mouth-watering beer, launching Camerata’s new Season.

Cloudwater and Manchester Camerata invite members of the public to grab their free entry tickets to this exciting Season and Beer launch at Cloudwater Brewery in Piccadilly, Manchester for an evening of music, mirth and of course beer. Whilst sampling this brand new pale ale, Manchester Camerata CEO Bob Riley will launch the orchestra’s equally exciting and tasty 24/25 season. The evening will also feature performances from a Camerata ensemble, as well as from their latest cohort of Camerata 360° Ruth Sutton Fellows.

Each can of 'Support Your Local Orchestra' will be adorned with images of Manchester Camerata musicians mid-performance. Accompanying  text will explain the reason behind this exciting new collaboration - born out of the shared desire to spread the word that orchestras are a vital part of our cultural heritage, providing entertainment and community support to countless people nationwide. Where better to spread this message, than on a much loved drink produced by one of the UK’s leading craft-beer brewers. Following this joint launch in June, cans will be available to purchase at around 200 bars, shops, pubs and venues across the UK.

Clara Marshall Cawley, Head of Artistic Planning at Manchester Camerata comments: "This project was born out of a conversation with Cloudwater after their Director Paul Jones attended our Music for 18 Musicians and Space Afrika show. They are a fantastic brewery at the forefront of the UK’s craft beer scene. Their openness and willingness to collaborate with other forward thinking organisations across Manchester is incredible and we are thankful for the opportunity to work with them on this project.

"As this beer collaboration will have a national release, going into around 200 venues, pubs and shops up and down the country, we thought it was a great opportunity to draw attention to the fantastic work that all Orchestras do across the UK, not just here in Manchester. Manchester Camerata believes that everybody's lives should be elevated and enhanced by exceptional music. Shining a light on what we do, both on and off the stage, on the back of a beer can to a national audience, is such wonderful and super exciting opportunity for us."

Cloudwater CEO Paul Jones adds: "Manchester Camerata is a phenomenal organisation, relentlessly pushing forward what it means to be modern world class orchestra. Cloudwater has always been a culturally aware and active organisation, supporting many organisations across the cultural sector. 

"Collaborating with one of the City's finest ensembles is a total dream. Their progressive and open attitude is a perfect fit for us here, and we're delighted to highlight the fantastic work they are doing alongside countless other orchestras across the UK."

Find out more here.