With the World Cup already underway, Rudy's Pizza Napoletana is giving fans something extra to cheer about.
The fan-favourite pizzeria group is launching a limited-edition Napoli-inspired football scarf that unlocks free beer for fans. Scarf owners visiting Rudy’s during the world cup can enjoy a complimentary pint of Birrificio Angelo Poretti on the house each time they dine.
Scarf owners can also register their bit of kit, and if an SSC Napoli player scores for their national team during the campaign, registered scarf holders will receive a voucher for a free pizza to enjoy on their next visit.
Neal Bates, Managing Director at Rudy’s Pizza Napoletana, said: "Yes, it’s true, the beers are on Rudy’s this summer. With a huge summer of football ahead, we wanted to do something that really taps into what those moments are all about. It’s getting together with friends, sharing great pizza and having a drink in hand while the match is on.
"The Rudy’s x Poretti scarf is a simple way to bring that to life. Wear it into your local Rudy’s and it unlocks a free beer, so it becomes part of that matchday ritual. It’s an easy way for us to add something extra to the experience.
"Inspired by Naples, where football and pizza go hand in hand in everyday life, this is all about bringing that same energy into our pizzerias. A lively, social space where people can come together pre-match, soak up the atmosphere and enjoy this summer of football."
The scarves are available to buy for £25 from Rudy’s pizzerias nationwide.
Additionally, Rudy's has launched its all-new Bake At Home Pizza range, bringing pizzeria-quality slices straight to your kitchen - no queues, no bookings, just great pizza, perfectly timed for those tense 15-minute half-times.
Find out more here